SEO or search engine optimization is a buzzword now. Even if you think of starting a business first thing you need to think about is Search Engine Optimization. If you need viewers you should have got your website SEO. It is not a day’s game. It takes weeks to get the ranking but if the various features and aspects followed properly you can achieve ranking within shot time duration.
Visit or hire any professional from SEO Company Dubai to get the assistance for the website SEO. Given below are certain aspects you should keep in mind while doing on page SEO.
• Keyword focus: Focus on the keyword you want to get acknowledged. Try to add more keyword to the title you want focus on. But don’t try to add more keyword to the title except the one you want to focus.
• Keyword cannibalization and website architecture: Try to get a simple website for your product or services. If your website has less pages then you need not to worry but if it is a lengthy one you need to be cautious. Each page should be dedicated to one keyword. This will make the search engines clear about the pages and the focuses keyword which eventually help in getting ranked. Don’t optimize the web pages for a single keyword.
• Title tags ad H1 Headings: this is the most important aspect of on page SEO. The first word in the title tag should be the keyword you have chosen for that particular page. Try adding the brand name and other things next.
Now, use this keyword again in your H1 tag. This will provide an extra boost to your focused keyword. The result would be the URL you are focusing will have one keyword with one H1 tag. This will give a push to your web page associated with particular keyword.
• Internal linking: Internal linking gives boost to your website through your search engine power. Provide linking to the other web pages from within your website content. This is basis of link building. But do not overdo internal linking as search engines will spam you and will hurt your ranking. Wherever it is needed do it.
• Meta descriptions: These do not help you in getting ranked but yes they do help in marketing the product or services. Meta descriptions are the extracts which are used by search engines to recognize you and describe your listing. It is very critical for the click through rate of your listing. So, keep it shot and mentions the services along with the compelling reason to select you. Duplicity is not liked by Google. So create new Meta descriptions and get more recognized.
• Meta keyword tag: it is not even recognized by Google. But it does not mean that you should keyword spam. It can be recognized by Google and will spam you. Better be cautious and genuine.
• H2 heading: These carry less on page SEO weight. Although these are not as powerful as H1, but they have to be used. There are some people who directly jump to H3. This is not done. H2 has to be used according to a logical breakdown for page headings. Make use of the text naturally and make sense of the sub headings.
• Check for duplicate content: do not add duplicate content. You can prevent the pages with duplicate content on them being crawled by the Search engine. Use canonical tag in the head of the particular page which I creating duplicate content.
• Bolded keywords: it possesses some weight in on page SEO. Do bold the keywords but do it once. Do not go after keeping all the keywords bold. Don’t try to go after multiple keywords.
• Image Alt tags: Alt tag let search engine know what the image is about. Always add Alt tag to your image to make it recognizable by the search engine and list it.
Reading the above aspects will make you confident about on page SEO aspects top follow to get yourself ranked on Google or other search engines.
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